When examining the ATA Trade Show’s purpose in its simplest form, it resembles one of the country’s original business centers: trading posts of the American West. Like a trading post, the Show’s success depends on “traders” who show up, the goods they bring and the guys who walk through the door needing something. And, right [...]

Booth Briefing: By The Numbers Preferred booth selection* concluded on May 10 and updated exhibitor numbers, as of May 17, are below. Floor space opened to new exhibitors, May 12. + 365 exhibiting companies have reserved space. + 146,400 square feet of booth space has been reserved. + This shows an increase of 11,100 square [...]

Pretend you’ve just signed up for a college course called Archery Econ 101. Let’s say it’s the spring semester and the classroom in the old campus building has crummy air-conditioning, but plenty of windows. They’re all open and there’s a breeze. Imagine the instructor is discussing the positive impact a sport — a silly little [...]

The ATA Trade Show has generated a surge in sponsorship revenues the past few years. A recent blog, posted by Dave Lutz of Velvet Chainsaw consulting, reveals a transition and renewed emphasis on sponsorships among U.S. exhibitors participating in trade shows and similar events. Lutz specializes in business improvement in the convention-and-meetings industry. Currently, 85 [...]