The pursuit...

A checkered flag. A scenic panorama unfolding around the bend. A trophy catch. A pulse-quickening stretch of road or trail. Heads turning as you pass by. Even coming home at the end of a hard day's work.

Whatever your pursuit, Yamaha is there, too, pursuing our goals. We want to satisfy our customers and exceed their expectations with products and services of superior quality, unmatched performance, and extraordinary value.

With an ever-expanding line that includes motorcycles, outboard motors, ATVs, personal watercraft, snowmobiles, boats, outdoor power equipment, race kart engines, accessories, apparel, and much more, we at Yamaha Motor Corporation, U.S.A., strive to contribute to the quality of life. Your life.

Life can have many exciting, memorable experiences. Creating opportunities for them is what Yamaha is all about.

Areas of Expertise: Boat Motors, ATVs, everything power sports related

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Category’s most comfortable and terrainable side-by-side ready for fall hunt and harvest.

Yamaha Announces 2015 Viking SxS

The Yamaha Motor Corp., U.S.A., 2015 Viking Side-by-Side (SxS) is rolling off the U.S. assembly line in Newnan, Georgia, just in time for fall hunting and harvest. With class-leading cab room and comfort, and superior handling and off-road capabilities, the Viking is a tough and hardworking utility-based vehicle…

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Introducing the smartphone application that enables you to "hear" the engine speak and communicates the "Revs your Heart" brand slogan.

Yamaha’s “RevTranslator” App Available for Download

Yamaha Motor Co., Ltd. (Tokyo: 7272) announces that downloads of the English version of the free-of-charge “RevTranslator” smartphone application*1 via the App Store*2 and Google Play*3 will be available starting today. This application “translates” engine sounds into over 100 million different combinations of phrases. It has become very…

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More than 50 Yamaha Accessories Shown at

Yamaha Launches “Build Your Own” Viking VI Site

Yamaha Motor Corp., U.S.A., has launched a new Viking VI “Build Your Own” (BYO) site providing customers the opportunity to personalize and accessorize their vehicle online. Current and potential Viking VI customers can now see what their customized machine might look like via an interactive…

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