“We have been successful with our multi-branding efforts by focusing each brand into a particular product niche and being careful to let each brand stand on their own and not cross products from one brand to another. SHE fits this branding philosophy very well and allows us to provide a more complete, well rounded hunting and shooting clothing line for women hunters and shooters,” noted Tony Caligiuri, president of Boyt Harness Company.
“One of our key strengths has always been our ability and focus to design functional and attractive apparel specifically fitting women who enjoy the outdoors. Our new strategic partnership and joint venture with Boyt brings together some of the best of both companies, combining the women’s designs of SHE and the solid Boyt manufacturing and distribution platform. We are proud to be partnered with Boyt to bring women a full range of safari, upland and shooting apparel and products,” said Brian Zaitz, CEO of SHE Outdoor Apparel.
Boyt will source and manufacturer SHE Outdoor Apparel’s Safari, Shooting, and Upland collections in Boyt facilities insuring that the time-tested quality standards that consumers have come to expect from both lines is maintained. Boyt Harness will act as the exclusive distributor as well and expects to be fully inventoried on SHE product in time for the fall hunting seasons. SHE Outdoor Apparel will continue their extensive design, research and marketing efforts that have propelled SHE products into the industry’s leading brand for outdoorswomen.
Boyt Harness has been in continuous operation since 1901 and is one the nation’s oldest and most trusted brands.
SHE Outdoor Apparel is a Texas-based company that designs and produces the highest quality women’s outdoor clothing in safari, upland, camouflage, shooting, adventure and lifestyle collections. For more information about SHE Outdoor Apparel, visit www.shesafari.com.