Dr Pepper Snapple Group Joins FLW, 2012 Walmart FLW Tour
OutdoorHub 05.02.12
FLW, the world’s leading tournament-fishing organization, announced today that Dr Pepper Snapple Group (DPS) has become a sponsor of the 2012 Walmart FLW Tour. DPS will partner with three top anglers and leverage FLW’s multiple media platforms to showcase their soft drinks, juices, teas and other premium beverages.
“FLW is proud to be associated with Dr Pepper Snapple and its powerful portfolio of brands,” said Trisha Blake, President of Marketing for FLW. “We are excited to welcome them to the sport of fishing and their association with some of our top anglers.”
The DPS brand partnerships with FLW Tour anglers include:
- Dr Pepper TEN will sponsor Glenn Browne of Ocala, Fla., a nine-year veteran who has qualified for five Forrest Wood Cups.
- Snapple will sponsor Jacob Powroznik of Prince George, Va., a nine-year veteran who has qualified for six Forrest Wood Cups.
- Hawaiian Punch will sponsor Jim Dillard of West Monroe, La., a seven-year veteran who has qualified for two Forrest Wood Cups.
DPS will also leverage integrated marketing programs using FLW’s multiple media platforms. FLW platforms include its bass and walleye tournaments, Expos, multiple websites, FLW Bass Fishing and FLW Walleye Fishing magazines and the most widely distributed weekly outdoors-sports television show in the world, “FLW”. “FLW” is broadcast Sundays in high-definition (HD) to more than 559 million houses worldwide on NBC Sports Network.
“In addition to their many platforms, FLW offers the opportunity for consumers and shoppers to interact with our brands through in-store retail activation at Walmart stores that reside in areas in and around FLW tournaments and events,” said Kurt Gibbons, Vice President of Sales Walmart Team.
