Shooting Sports News

Brownells Sells Over Three Years’ Worth of AR Magazines in Under 72 Hours

An AR-15 and magazines (not the Magpul PMAGs that Brownells specifically mentioned in their post)

An AR-15 and magazines (not the Magpul PMAGs that Brownells specifically mentioned in their post)

While the holiday shopping season may be lackluster for most retailers, firearm and ammunition suppliers such as Brownells are seeing unprecedented demand.

According to the company’s user account on the rifle enthusiast forum AR15.com, Brownells has sold roughly 3.5 years worth of 30-round PMAG magazines in a 72-hour period along with “an even greater amount of our Brownells magazines.” In a year with soaring firearm related purchases, not even the industry was fully prepared for the wave of demand that surfaced in December. Following the tragic shooting in Newtown, Connecticut and the potential introduction of stricter gun control legislation, AR-15-related products became the number one priority for many buyers.

Many retailers sold out in days and placed customers on back order, promising that sales will resume once they received new stock.

Here is the full statement on AR-15.com from Pete Brownell, president of Brownells:

I wanted to take a minute to shed some insight on the magazine situation if i can. First of all I wanted to offer an apology for the situation that Pacs and anyone else encountered with magazines being “In-Stock” and Backordered moments later. Cedjunior had it correct, the demand for magazines actually exceeded the ability for the system to keep up with the volume that was being ordered. They way that our website works is that inventory is fed from our ERP system directly into the website in “real-time”. Unfortunately, “real-time” is the amount of time that it takes for the transactions to work both ways. During normal circumstances, it is nearly instant. However, we’ve been receiving orders at such a pace that these transactions have gotten slower. We absolutely apologize again, we definitely don’t want that ever to be your experience.

To shed some more light on the magazine situation at present, it really has been unprecedented in the last 5 days. (Edit – Sorry guys, meant 72 hour period) we sold the “average demand” equivalent of about 3 1/2 years worth of PMAGS, and and an even greater amount of our Brownells magazines. We’re working like crazy to get these orders to you as quickly as possible.

We’re working directly with Magpul daily to forecast out the next couple of months deliveries. Magpul is focusing their efforts on the BLACK magazines, so we’re limiting backorders to only Black for now.

On the Brownells 30 and 20 round magazines, we’re still flowing those into the system daily, and are producing those at 100% capacity as well. We ordered more material yesterday that will allow us to up production again in the coming weeks.

Our apologies for the delays! We’ll keep working as hard as possible to get these going and will keep you updated always. Let us know if we can do anything at all. – Pete Brownell

Image copyright iStockPhoto/Peter Kim

Any views or opinions expressed in this article are those of the author and do not reflect those of OutdoorHub. Comments on this article reflect the sole opinions of their writers.
  • LawDog

    I think this article is disgusting. How could someone brag about sales after a tragedy in Newtown. I’m a proud gun owner and Lifetime member of the NRA, but this article puts a bad taste in my mouth about Brownells. Pete maybe you should think twice about putting out statements like this, you give gun owners a bad name.

    • what

      How at all is this “bragging about sales”? The statement is Pete explaining how crazy the mag market is right now and apologizing for delays, and the article is reporting on the high demand. I don’t think anyone patting themselves on the back for any of this.

    • Sun City Dude

      Well,Lawdog,that is only your personal opinion.Yes,it was a tragedy in Newtown, but THIS is what happens after every shooting.The ‘king’ in the White House and his democrap cronies still want to disarm the American Citizens as fast as they can and are using this shooting for political purposes(where is your disgust over that).The demand for guns and accessories in opposition, will continue, despit your objection to this type article.As a gun owner you should understand what is going on.

      • Robyn

        My husband is a 42+ year veteran of our active and reserve armed forces, and is a progressive, as I am, and we both vote Democratic. We both truly enjoy owning firearms and the shooting sports. Which political party you support is not the issue with gun control. The issue is that there are too many confused people in this country who do not think problems through. they have settled on the notion that complex social problems can be dealt with via controlling objects, instead of modifying behavior. With the passage of the Vollsted Act, the same sort of people believed that by controlling the sale of alcohol by the glass, they could heal the social ills they felt were caused by excess alcohol consumption. We all know how well that worked! We need to write letters to the editor, contact our elected representatives, and talk to people we know, about the fact that we have to deal with the problem of not the sale of firearms, but rather– why does our nation now produce these heinous young killers?

  • Howl

    Speaking as someone who is on the fence about gun control, I can see how gun companies have a difficult (if profitable) position during times like this. If they stop sales or put out any kind of industry negative statement, they get blasted for being gutless and turncoats. If they increase sales and put out statements like this, they get accused of being opportunists.

  • Howl

    Speaking as someone who is on the fence about gun control, I can see how gun companies have a difficult (if profitable) position during times like this. If they stop sales or put out any kind of industry negative statement, they get blasted for being gutless and turncoats. If they increase sales and put out statements like this, they get accused of being opportunists.

    • http://twitter.com/circlekboutwest Kristin Park

      Good point Howl. Look at what happened when Cheaper Than Dirt was quick to pull the trigger on suspending gun sales. They built their business on the 2nd amendment and people didn’t take kindly to the suspension. Other online sellers also suspended gun sales without calling it that. Instead they went conveniently “out of stock” or “backordered” without a whisper to their unassuming customers. No harm/No foul.

  • http://www.facebook.com/people/Dan-Ess/100000666571492 Dan Ess

    How does this article give gun owners a bad name? What gives gun owners a bad name are gun owners who think we should bow down to the anti-gun groups because some lunatic goes off the deep end. By bowing down to them and saying these negative things about guns and sales, you are playing into their little web of public deceit.

  • http://www.facebook.com/glenn.hutchinson.503 Glenn Hutchinson

    I think Pete Brownell was in good taste with his comments. He was simply explaining to his loyal customers the inventory problem, and in no way was he insensitive to that school shooting, it’s victims or any one else.
    You people that are straddling the fence aren’t going to be happy when Obama and his goons pull you off it, your testicles may still be hanging from the barbed wire!
    The real insensitivity here is with the anti gun crowd who circle like sharks waiting for another tragity committed be some deranged lunatic to use for propaganda purposes.
    If we don’t stand together before long we may have to cower in our homes and hope some thug doesn’t break in and beat us to death with a stick.
    These politicians care nothing about gun control it’s people control they’re after guns are just something that stands in their way.
    It’s time to wake up!