NuCast Fly Fishing Company Announces Their Partnership with TV Show “Wild Fish Wild Places”
Wild Fish Wild Places 04.26.13
Building a business from the ground up is for most people, a once in a lifetime opportunity. For NuCast Founder, Lindsay Brehm, good fortune is about to strike once again.
Following a 30 year career, as Founder and President, of an orthodontic manufacturing company with a global presence, Lindsay has shifted his focus to the fly-fishing industry. With his product development knowledge, unique business philosophy, strong customer service beliefs, combined with his love of the sport, Lindsay has launched NuCast with the dream of integrating all of these areas and more into the fly-fishing industry.
Armed with innovative ideas, NuCast, seeks to offer instruments with upgraded materials and benefits. From the state-of-the-art use of Tungsten Carbide to the colorful and unique finishes, NuCast’s products will offer both quality and innovation to the angler. NuCast continues to work with a number of professional fly-fishing guides and industry leaders, to test and develop a line of superior instruments.
One of these industry leaders, Denis Isbister, the co-host of Wild Fish Wild Places has been product testing the NuCast products with unmatched results. NuCast and Wild Fish Wild Places have combined their knowledge of the industry, componentry, rod building and love for the outdoors to introduce a new signature series line of rods, reels and tools. The new Wild Fish Wild Places “Expedition Series” will offer the consumer the most innovative, well-built rods, reels and tools for an unbelievable price. “We have designed these products with every fisherman in mind by combining quality and value in everything we make. The medium fast action rods and the machined aluminum reels were developed to appeal to all fly fishermen. These are hands down, the nicest rods and reels I have ever used and that is why I am so excited to put my name on them”. – Denis Isbister
The Wild Fish Wild Places team has been product testing the NuCast line throughout the season and is going to be putting all of the gear through the ringer while filming this season. Wild Fish Wild Places will be travelling to Ireland in search of Ferox Trout and Pike, Colombia for Vampire fish and Peacock Bass, Northern Saskatchewan for Pike and Lake Trout and Alaska for Rainbow trout and Arctic Char. The NuCast line of rods, reels and tools will be getting abused the entire time to ensure every angler gets the best equipment we can build!
For the full line of NuCast products be sure to check out www.nucast.us.
FISH AND FISHING. TWO WORDS HAVING A MYRIAD OF MEANINGS TO A MYRIAD OF PEOPLES. TO FISH FOR FOOD, FOR LIFE, FOR SURVIVAL; OR TO FISH FOR FUN, FOR SPORT, FOR MONEY.
When, almost 5,000 years ago in China, man first attached a hook and line to a bamboo rod to catch carp a little further from the river’s edge, little did he know that this creation would evolve into an industry which at the early part of this, the twenty-first century, is worth over $108 billion annually to the US economy in terms of sport fishing alone!
The variety of fish species is infinite. From cold water inhabitants such as members of the Salmonidae family, to warm water, tropical dwellers like the Cichlids. From the gigantic Tarpon of the Florida Keys to the gentler Arctic Charr spectacularly attired in their vivid courtship colors in the frigid rivers and streams of the arctic tundra. Take the celebrated Coelacanth, over three hundred million years old and still found today in the warm seas of the Indian Ocean around Madagascar, or the seemingly ubiquitous Golden Orfe, or the goldfish, which completes endless circuits in so many glass bowls in family homes in every corner of the world.
In this series, we will seek out great predatory fish. Fish that are much revered, fish that strike terror at the very mention of their name and fish that are the staple diet of many peoples subsisting along the shorelines and riverbanks of the great waters we will visit during our odyssey. Positioned at the very top of the food chain, these apex predators reign supreme in their own domain, be it mighty river, great lake or ocean.
Our quest will take us across cultures and continents to exotic locations of immense beauty and wealth as well as lands poleaxed by poverty. We will explore not just these wild and wonderful places, but the significance of our target species to the different groupings of peoples in terms of social, economic and cultural values.
Our travels in search of extraordinary predators will take us from the cold, unforgiving waters of the West of Ireland to the steaming jungle swamps of India. From the frozen, pristine wilderness of the Canadian subarctic to the sun-baked backwaters of Northern Australia. This will be a series of contrasts and comparisons where we will meet people who live to fish and people who fish to live.
