Daniel Defense, a Georgia-based firearms manufacturer, was recently blocked in a bid to air a commercial on Fox during the 2014 NFL Super Bowl XLVIII. According to Fox Nation, the rejection was due to a strict set of rules that advertising officials had set for the firearms category.
The commercial by Daniel Defense can be seen below:
Guns & Ammo reported that NFL rules prohibit firearms and ammunition from being shown in commercials, although companies that sell either can still air commercials selling other products, granted they do not mention firearms or ammunition. Interestingly, commercials for films or video games featuring firearms can still be seen.
In the commercial, Daniel Defense did not display any firearms, with the exception of the rifle in its logo. Despite the gun maker offering to replace their logo with an American flag, the denial remained final. Strangely, Daniel Defense ran similar commercials in its native Georgia with the NFL in past with no such issues.
Popular firearms issue commentator Colion Noir released a video response to the incident, embedded below (skip forward through the commercial if you have already seen it above).