Women are the fastest growing segment of firearm owners in the United States, and the industry is taking notice.

We created this infographic with the help of the NRA to show what kind of guns women are buying, and what’s driving those purchases. Given that the firearms world has traditionally been dominated by men, the NRA provides resources for women looking to improve their shooting skills through the Women On Target program. Take a look at the infographic below to see how women are changing the shooting world today.

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