ATK is pleased to introduce JJ Reich as the new Public Relations Specialist for ATK Sporting. He will now be a go-to contact for editors and media members.

Reich has been with ATK Sporting for more than two years as a copywriter on the Core Creative Team. He helped shape brand messaging through marketing materials, including product catalogs, print ads and new product literature. Before that, he spent seven years at North American Media Group, where he coordinated the Field Test marketing program.

Reich’s new role will be crafting and distributing company news and marketing messaging. He will be the day-to-day contact for media members and will work to garner editorial coverage for all ATK Sporting products, including assisting media with questions and facilitating product reviews.

Image courtesy ATK