Hunting Press Release

Rocky Athletic Mobility, a New Generation of Hunting Footwear

l1 boot

Inspired by the flexibility and versatility of its military footwear, ROCKY is introducing Rocky Athletic Mobility, a new line of innovative hunting boots. “We were inspired to create the Rocky Athletic Mobility footwear when we noticed some of our pro staff hunting in our C4T, a high-performance military training boot,” said Steve Graham, ROCKY’s marketing manager. “We took the idea of a younger, more athletic hunting boot and designed three levels of top-notch gear.”

Level One (L1) is a spinoff of the C4T with a Mossy Oak Infinity Super Fabric upper and an EVA/Rubber outsole. The unique outsole provides tremendous flexibility, perfect for hunting turkey or with a bow. The extremely light boot weighs less than a pound and folds up easily for packing. The L1 boot retails for $129.99. Level Two (L2) incorporates 400 to 800 grams of PrimaLoft ECO FOOTWEAR insulation, a lightweight, water resistant and breathable material that keeps feet warm, even when wet. The L2 boots are constructed with Cordura/Clarino uppers, waterproof GORE-TEX fabric and a lightweight rubber outsole that is slightly more aggressive than the L1. The L2 boots have a suggested retail price of $149.99.

Level Three (L3) is the most protective boot, constructed with up to 1000 grams of PrimaLoft® ECO FOOTWEAR insulation, a ripstop upper with TPU shield, waterproof GORE-TEX fabric and a hidden lace system. L3 has a suggested retail ranging between $184.99-$194.99. Founded in 1932, ROCKY manufactures and markets rugged outdoor, military, duty, work and western footwear, apparel and accessories. The company’s products are available in nearly 3,000 retail and catalog outlets. It is a division of Rocky Brands, a publicly traded company on NASDAQ under the symbol: RCKY. More information can be found at www.rockyboots.com.

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