SIG SAUER Promotes Creamer to General Merchandise Manager

   07.10.14

SIG SAUER is pleased to announce the promotion of Jeff Creamer to Executive Director and General Merchandise Manager.

In his new role, Creamer will lead brand positioning and merchandising strategies for the SIG SAUER lines of innovative firearms and accessories. He will manage the product and sales training programs, as well as develop pricing and promotional strategies. A firearms expert, Creamer will continue to provide his insight and experience to the new product ideation process.

“Jeff has that rare ability to look at customer demand, product design, emerging trends and market research and see the larger picture,” said Andrew York, SIG SAUER, Inc., Vice President of Commercial Sales and Marketing. “His overall intellect and understanding of firearm design and usage are invaluable to the continued success of SIG SAUER.”

Creamer, who began with SIG SAUER as an instructor and Deputy Director of the SIG SAUER Academy, most recently served as the Director of Product Management. As part of the marketing team, Creamer helped guide the launch of the P320, SIG556xi and SIG MPX platforms, in addition to other product developments.

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