If you happened to make it by the DRIFIRE Comfortable Flame Resistant Clothing booth at the 2012 SHOT Show in Vegas, chances are you bumped into George Reinas. George made a name for himself by placing third in the second season of Top Shot ‐ a $100,000 sharpshooting competition on the History Channel.
Always sure of himself, George backed up his brash persona with a devastating display of marksmanship on the range. But being a the bad boy crack shot wasn’t good enough for some. It wasn’t until the show’s final episode, when he missed during the semi-finals, that America started to view him as more of a charming rogue.
Making it work in SHOT Show
A number of Top Shot shooters were making personal appearances during the 2012 SHOT Show. Dustin Ellermann, for example was there for 5.11 Tactical. And Iain Harrison has been working for Crimson Trace ever since his season one win. Question is, how did George happened to catch on with DRIFIRE?
“They make military and safety uniforms for people who need flame resistant clothing,” explained Reinas. “I’ve been deployed with DRIFIRE equipment and it’s always come through for me on the battlefield.”
George, in turn, was coming through for the company with his work at the show. Drawing dozens of Top Shot fans into the booth, he soon began to realize one of the hidden secrets at SHOT … if you are working at SHOT Show then odds are that you’re never going to see too much outside the boundaries of your booth.
With sacrifice comes reward
Being booth bound is a small sacrifice to make. On the flip side, you’re spending a week in Las Vegas with some of the top people in the firearms industry. And it could help set the stage for what happens next.
“I’ve go some big things in the works,” said Reinas. “If you liked my 1,000 shot from season 2 of Top Shot, well, I blew that thing out of the water. What we did for season 4 made it look miniscule so keep that in mind. I’m also working on some other projects. Just wait. You’ll see me again. “