ANOKA, Minnesota – Federal Premium® Prairie Storm™ has won the 2011 Golden Bullseye Award for Ammunition Product of the Year. The Golden Bullseye is a prestigious award given by the NRA’s American Hunter magazine that acknowledges the best products available in the shooting sports. The award was presented and accepted today at the NRA Annual Meetings in Pittsburgh, PA.

Excellence, Innovation and Quality Above the Rest

The Golden Bullseye Award is a symbol of excellence, innovation and quality. Every year, the NRA’s American Hunter, the world’s largest all-hunting magazine, rigorously tests and evaluates all of the new hunting and shooting products-in search of the best. Award-winning products consistently perform above evaluators’ expectations and boldly demonstrate their value to customers.

More Options, Longer Range, Full Patterns

Prairie Storm FS Lead™ is a specialized load in 12 and 20-gauge for pheasant hunters. It capitalizes on the proven FLITECONTROL® wad and a unique mix of nickel-plated FLITESTOPPER® Lead and copper-plated lead pellets for full patterns at a variety of distances. This long-range performance pairs with excellent retained velocity to deliver powerful, consistent and lethal loads. Learn more at http://www.federalpremium.com/products/shotshell.aspx

Prairie Storm FS Steel® is brand new for 2011. A 50/50 payload of Premium® brand steel and FLITESTOPPER Steel® fill these shells. FS Steel pellets feature a cutting edge that gets better penetration and hits birds harder. Look for Prairie Storm FS Steel to arrive on store shelves this summer.

The entire Prairie Storm line delivers strong performance with standard factory chokes. These loads also support Pheasants Forever® with an on-box royalty program.

“Prairie Storm has really been a popular choice for pheasant hunters,” said Vice President of Marketing and Communications Kyle Tengwall. “The technology and engineering behind these loads delivers the type of performance we expect out of our Premium products. The Golden Bullseye Award is a great honor and we’re thrilled the NRA editorial staff sees Prairie Storm as the best ammunition of the year.”

For more information on this award-winning line and the entire lineup of Federal Premium Ammunition, please visit www.federalpremium.com.

About Federal® Cartridge Company

Headquartered in Anoka, Minnesota, Federal Cartridge Company has been providing hunters and shooters with high-quality rimfire, centerfire and shotshell ammunition since 1922. It pioneered the Premium category of ammunition and is part of the world’s leading ammunition manufacturer, ATK Security and Sporting. For more information on Federal, visit www.federalpremium.com.

Contact:

Tim Brandt Federal Premium Ammunition, 800-322-2342 (ext. 3833) or pressroom@atk.com

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