This Father’s Day, break away from traditional gift-giving and hook dad up with the latest high quality, best-in-class fishing lures, tools and accessories from Rapala® and Respected Rapala Brands. To save time and zero in on the “must have” angling items, Rapala has provided a list of the newest favorites that are sure to keep dad “in the action” all weekend long.

If dad has hinted that he needs a new t-shirt, sweatshirt, jacket, hat or anything in between for his next adventure, check out rapalaapparel.com for the latest styles. You might just find something for yourself!

Stop by your local sporting goods store or visit Rapala.com to find a dealer near you.

Clackin’ Minnow®If catching a lunker is on dad’s weekend to-do list, then he’ll surely enjoy the new Clackin’ Minnow® from Rapala. Awarded the prestigious Field & Stream Best of the Best Award in the lure category for 2011, the Clackin’ Minnow features a single stainless steel ball that transmits a loud cadence rattle that fish not only hear, but feel as it produces vibrations through the water. Shaped just like a minnow, the Clackin’ Minnow is designed for long casting and, on the retrieve, emits a hard-flashing action that will have dad reeling in fish after fish.

Crankin’ Rap®Bass anglers are in for the fish fight of a lifetime when they hook on the new Crankin’ Rap® from Rapala®. Similar to the tried-and-true Storm® Wiggle Wart®, the Crankin’ Rap features a round body and thin tail that provide an enticing wobbling action that bass and other species can’t resist. Available in five sizes, this lure is designed to target specific depth zones throughout the water column, covering from 2-to-14 feet. Choose from 12 must-have color patterns.

Storm® Lures with UV Bright FinishesGive dad the angling edge this Father’s Day with a selection of Storm® lures available with UV Technology. UV Technology is the use of finishes designed to enhance UV reflection by incorporating fluorescent colors and optical brightening technology. Storm lures available with UV Technology are: ThunderStick® MadFlash, ThunderCrank® MadFlash, Hot ‘N Tot® MadFlash, Wiggle Wart® MadFlash, Jointed MinnowStick®, Giant T-Stick MadFlash, Deep Baby ThunderStick, Deep Rattlin’ Thin Fin® and the Giant FlatStick®.

Rapala® Touch Screen 50 lb. Digital ScaleDad will be the envy of the group with the first-of-its kind Touch Screen 50 lb. Digital Scale. This water-resistant scale features an LCD touch screen that stores and displays weights of up to eight fish. But that&rquo;s not all; it continuously displays an angler’s total bag weight and the current air temperature. Additional features include 400 hours of battery life with two AA batteries and back-up memory.

Sufix 832 Advanced Superline™With fishing season(s) fast approaching, dads will be looking for the latest and greatest fishing line to ensure a successful season. Sufix, the leader in precision-engineered superior fishing line – in partnership with GORE®, created a breakthrough in fishing line technology: Sufix 832. With superior strength and high sensitivity, along with outstanding casting length and accuracy, dad will know he’s using the best after the first cast.

New Rapala ApparelGet all the latest Rapala® clothing and accessories for dad and the rest of the family at rapalaapparel.com. Choose from apparel specifically designed for different outdoor occasions, from the boat to a night on the town. With overnight shipping (if ordered before 1 p.m. CST,) you’ll have the apparel in no time. Visit rapalaapparel.com now.

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