(Grand Island, NE) Two Hornady Manufacturing video projects earned honors during the 32nd Annual Telly Awards.

The “Hornady 2011 New Products” video earned a bronze Telly Award in the Direct Marketing category, marking the fourth consecutive year Hornady has received this award for videos introducing their new product lineup. The 23-minute video combines graphics, testimonials, and hunting footage to highlight each Hornady 2011 new product.

A 30-second Hornady Superformance™ Varmint TV commercial earned a bronze Telly Award in the Sports/Sporting Goods/Games commercial category. The commercial introduces Hornady Superformance™ Varmint ammunition, a new product that offers muzzle velocity increases of 100 to 200 fps from every gun.

Telly Awards honor outstanding local, regional, and cable TV commercials and programs, the finest film and video productions, and groundbreaking web commercials, videos and films. Winners represent the best work of the most respected agencies and production studios in the advertising, television, cable, and corporate video industries in the world.

Master Track Productions of Lincoln, Nebraska produced the winning videos. Both videos can be viewed on the Hornady website at www.hornady.com).


To be directed to the Hornady 2011 New Products Video:


To be directed to the Superformance™ Varmint TV commercial:



Everett Deger, Marketing Communications Manager, Hornady Manufacturing edeger@hornady.com

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