NAPA, CA. Sitka Gear, has introduced the Bino Bivy in its GORE® OPTIFADE® Concealment Open Country pattern. There is no doubt that a hunter’s optics are one of the most important accessories in their arsenal. With the introduction of the Bino Bivy, hunters now have an effective option to protect their optics. A lightweight mesh harness system, handy accessory pockets, silent magnetic closures and DWR soft shell fabric make the Bino Bivy the ultimate in padded optic protection.

Sitka Gear’s top-quality products feature the most scientifically advanced visual concealment pattern ever to hit the market – GORE® OPTIFADE® Concealment, the first-ever concealment based on the science of animal vision. The unique micro-pattern considers the way a deer or other ungulate perceives color, the ratio of positive to negative space and other visual elements to create an effect that allows the hunter to blend with the animal’s perception of the environment. The macro-pattern breaks up the symmetry of the human body so that if a hunter is detected, the animal will not be able to identify the hunter as a predator.

Bino Bivy

• Soft Shell with DWR finish

• Water Resistant

• GORE® OPTIFADE® Open Country Concealment pattern

• Suggested Retail Price $99

About Sitka Gear, Inc.

Sitka Gear is the leading manufacturer of high-performance hunting apparel that utilizes cutting-edge technology to keep hunters warm, dry and comfortable in any condition. For more information about Sitka visit www.sitkagear.com or call 877.SITKA-MG.

About W.L. Gore & Associates (www.gore-tex.com)

Perhaps best known for its consumer products like GORE-TEX® fabric and ELIXIR® guitar strings, Gore is a leading manufacturer of thousands of advanced technology products for the electronics, industrial, fabrics and medical markets. The company is headquartered in Newark, Delaware, posts sales of approximately $2.6 billion, and employs 9000 associates at 30 locations throughout the world.

GORE, GORE-TEX, OPTIFADE and designs are trademarks of W. L. Gore & Associates, Inc.© 2010 W. L. Gore & Associates, Inc., 295 Blue Ball Rd., Elkton, Maryland, 800-431-GORE, www.optifade.com.

Contact:

Jeff Bergmann

763.232.5452

Jeff@providencemarketinggroup.net

 

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