New Berlin, WI (June 27, 2011) – The Season of the American Sportsman is Here. Starting tonight, Sportsman Channel’s most powerful third quarter lineup in history will begin with over 25 new, original series to debut this week. Additionally, Sportsman’s re-tooled Lock & Load Mondays presented by Daniel Defense premieres tonight with a brand new lineup of shooting programming starting at 8 pm ET. The lineup features new series Tac TV and new seasons Gallery of Gun, Long Range Pursuit and the iconic Guns & Ammo TV. Also, the highly popular Traditions block has a new home and is now Thursday Traditions presented by The Sportsman’s Guide starting at 8 pm ET, featuring yet another night of hunting focused programming.

With the advances in shooting programming, Sportsman added a second block dedicated to guns and ammo with Friday Reload from 4 to 6 pm ET also presented by The Sportsman’s Guide. And waterfowl enthusiasts will applaud the addition of The Landing Zone on Saturday’s from 10 to 12 pm ET presented by Loyal Dog Food. To see a full program schedule, visit http://thesportsmanchannel.com

The network’s all HD, Q3 lineup features numerous independent production companies, including big game legend Tom Miranda with his two hit series Territories Wild and Whitetail Country and Mr. Whitetail, Larry Weishuhn, with a brand new series, A Hunter’s Life. Sportsman Channel is bringing American Heroes to the forefront with retired Green Beret, Greg Stube, with his new series Coming Home with Greg Stube. And Atlanta Braves superstar Chipper Jones drops the bat and picks up a bow as he joins hosts Jeff Danker and Matt Duff on the all new series Major League Bowhunter.

To see what’s to come this summer, watch a short video on Sportsman’s Facebook page: http://on.fb.me/lgjRc5

This quarter, Sportsman is offering over 25 new, original series and welcoming back a multitude of returning favorites – its biggest and strongest lineup of new series to date. New, original series include: Trijicon’s World of Sports Afield, A Hunter’s Life, Brotherhood Outdoors, Savage Outdoors, On Your Own Adventures, Major League Bowhunter, Extreme Outer Limits TV, Wild Fish-Wild Places, Doug Koenig’s Championship Season, Whitetail Country, Territories Wild, Hollywood Hunter, Hollowed Ground Outdoors and Tac TV. For show descriptions and air times, visit http://www.thesportsmanchannel.com/AMS/sportsman/index.html

Returning viewer favorites include: Family Traditions with Haley Heath for its fourth season, Predator Quest for its fifth season, Davidson’s Gallery of Guns, Christensen Outdoors, Back Country Quest for their fourth season, Heartland Bowhunter, Brush Country Monsters, The Fowl Life with Chad Belding, Pig Man: The Series and Adrenaline Junkies, to name just a few. For show descriptions and air times, visit http://www.thesportsmanchannel.com/AMS/sportsman/index.html

This year, InterMedia Outdoors’ award-winning programming lineup includes new episodes from established series Guns & Ammo (now entering its ninth season), North American Whitetail (eighth season), Bowhunter TV (seventh season) and Petersen’s HUNTING Adventures (sixth season). Additionally, North American Whitetail is celebrating its 100th episode this quarter.

Sportsman Channel is currently in more than 27 million homes after announcing several launches the first half of the year, including Comcast HD launches in Chicago and Albuquerque, NM, Comcast in Philadelphia and Charter launches in Texas, Southern California, Nebraska and Nevada. Sportsman Channel is poised to make several additional carriage announcements throughout the remainder of the year.

About Sportsman Channel: Launched in 2003, Sportsman Channel is the only television and digital media company fully devoted to the more than 82 million sportsmen in the United States, delivering entertaining and educational programming focused exclusively on hunting, shooting and fishing activities. Sportsman Channel is now available in HD, check with your local cable or satellite provider. Acquired by InterMedia Outdoors Holdings in 2006, Sportsman Channel reaches 27 million U.S. television households and is a part of the nation’s largest multimedia company targeted exclusively to serving the information and entertainment needs of outdoors enthusiasts. Visit www.thesportsmanchannel.com, follow on Twitter, @SPORTSMANchnl (www.twitter.com/SPORTSMANchnl), become a Fan on Facebook, www.facebook.com/sportsmanchannel and download Sportsman App at www.itunes.com/appstore

Contact:

Michelle Scheuermann, Sportsman Channel, 262-432-9100 ex 111 mscheuermann@thesportsmanchannel.com

Mark Braff, Braff Communications, 201-612-0707; mbraff@braffcommunications.com

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