New Berlin, WI (June 28, 2011)- Sportsman Channel, the leader in outdoor TV for the American Sportsman, announced today that Sportsman and Sportsman HD have expanded their distribution via separate deals with three Comcast systems.

In Orlando, Sportsman Channel has moved to the digital preferred tier and simultaneously launched Sportsman HD. In Sarasota and Charleston, SC, Sportsman Channel has launched in HD.

These launches bring Sportsman’s high-quality hunting, shooting and fishing shows to Comcast customers in recently upgraded areas in Orlando, Sarasota and Charleston. Sportsman HD is quickly gaining momentum since its debut in 2010. More recently, Comcast in Chicago launched the HD service.

“As the leader in outdoor programming, we are committed to providing the best-in-class HD programming for the ultimate ‘you are there’ viewing experience,” said Gavin Harvey, Sportsman Channel CEO. “Sportsman Channel HD lets Comcast’s customers feel like they are experiencing the outdoors right beside our series’ hosts.”

During the third quarter, dubbed “The Season of the American Sportsman,” Sportsman Channel is premiering 25 original primetime series and airing 75 original episode debuts. On June 27, the network introduced viewers to four new programming blocks designed to address the broad interests of today’s Sportsman. In the fall, new original programming will include the premiere of Beau Knows Outdoors with Beau Turner, son of media mogul Ted Turner.

For more information on the Sportsman Channel, please visit www.thesportsmanchannel.com.

About Sportsman Channel: Launched in 2003, Sportsman Channel is the only television and digital media company fully devoted to the more than 82 million sportsmen in the United States, delivering entertaining and educational programming focused exclusively on hunting, shooting and fishing activities. Sportsman Channel is now available in HD, check with your local cable or satellite provider. Acquired by InterMedia Outdoors Holdings in 2006, Sportsman Channel reaches 27 million U.S. television households and is a part of the nation’s largest multimedia company targeted exclusively to serving the information and entertainment needs of outdoors enthusiasts. Visit www.thesportsmanchannel.com, follow on Twitter, @SPORTSMANchnl (www.twitter.com/SPORTSMANchnl), become a Fan on Facebook, www.facebook.com/sportsmanchannel and download Sportsman App at www.itunes.com/appstore

About Comcast Corporation

Comcast Corporation (Nasdaq: CMCSA, CMCSK) (www.comcast.com) is one of the nation’s leading providers of entertainment, information and communications products and services. Comcast is principally involved in the operation of cable systems through Comcast Cable and in the development, production and distribution of entertainment, news, sports and other content for global audiences through NBCUniversal. Comcast Cable is one of the nation’s largest video, high-speed Internet and phone providers to residential and business customers. Comcast is the majority owner and manager of NBCUniversal, which owns and operates entertainment and news cable networks, the NBC and Telemundo broadcast networks, local television station groups, television production operations, a major motion picture company and theme parks.

Contact:

Mark Braff, Braff Communications, mbraff@braffcommunications.com

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