New Berlin, WI – Sportsman Channel (www.thesportsmanchannel.com), the leader in outdoor TV for the American Sportsman, announces that Optimum TV in Colorado, Montana, Wyoming and Utah has begun a phased-in rollout of Sportsman HD, and the network is now available in the Family Package in these markets. Optimum TV, part of Cablevision Systems Corporation (NYSE: CVC), serves more than 300,000 customers in these four western states.

“We are proud that Optimum TV chose to put Sportsman Channel in its Family package in some of the most sportsmen-rich areas of the country, offering their customers more access to the only network exclusively focused on hunting, shooting and fishing,” said Gavin Harvey, CEO, Sportsman Channel. “Additionally, the roll-out of Sportsman HD will provide many of Optimum TV’s customers with the ultimate ‘you are there’ viewing experience. Sportsman Channel HD lets viewers feel like they are experiencing the outdoors right beside our series’ hosts.” During the third quarter, dubbed “The Season of the American Sportsman,” Sportsman Channel is premiering 25 original primetime series and airing 75 original episode debuts. On June 27, the network introduced viewers to four new programming blocks designed to address the broad interests of today’s Sportsman. In the fall, new original programming will include the premiere of Beau Knows Outdoors with Beau Turner, son of media mogul Ted Turner.

Earlier this year, Sportsman Channel launched in standard-definition on Cablevision’s iO TV.

About Sportsman Channel: Launched in 2003, Sportsman Channel is the only television and digital media company fully devoted to the more than 82 million sportsmen in the United States, delivering entertaining and educational programming focused exclusively on hunting, shooting and fishing activities. Sportsman Channel is now available in HD, check with your local cable or satellite provider. Acquired by InterMedia Outdoors Holdings in 2006, Sportsman Channel reaches 27 million U.S. television households and is a part of the nation’s largest multimedia company targeted exclusively to serving the information and entertainment needs of outdoors enthusiasts. Visit www.thesportsmanchannel.com, follow on Twitter, @SPORTSMANchnl (www.twitter.com/ SPORTSMANchnl), become a Fan on Facebook, www.facebook.com/sportsmanchannel and download Sportsman App at www.itunes.com/appstore

Contact:
Mark Braff, Braff Communications, mbraff@braffcommunications.com, 201-612-0707

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