Wiley X Eyewear Goes Airborne, Bringing its Innovative Mobile Merchandising Unit/Tech Center to EAA Airventure in Oshkosh, Wisconsin
OutdoorHub 07.08.11
Wiley X® Eyewear’s popular Mobile Merchandising Unit/Tech Center is taking a short detour from its busy NASCAR schedule to bring its “X-Factor” Mobile Merchandising Tour to EAA Airventure — the “World’s Greatest Aviation Celebration”. This popular event — scheduled for July 25-31 in Oshkosh, Wisconsin — includes daily air shows, aerobatics, pyrotechnics displays, workshops and other activities reflecting the spirit of aviation.
This weeklong annual event attracts more than 500,000 EAA (Experimental Aircraft Association) members and aviation enthusiasts from around the world — and Wiley X
will be there front-and-center to promote its message of High Velocity Protection (HVP™) technology to legions of flyboys and girls. To help get this message across, Wiley X will be bringing its new Mobile Merchandising Unit/Tech Center, an “eye-catching” custom 26-foot trailer designed to educate, inform and entertain visitors at high-profile events around the country.
This unique trailer uses a combination of attractive graphics, product displays, TV monitors, educational materials and on-site experts to share the Wiley X story. For more than 25 years, Wiley X has been a leading provider of protective performance eyewear for elite U.S. Military Special Forces units around the world. Wiley X is the only premium manufacturer with official ANSIZ87.1-2003 optical, High Velocity and High Mass Impact standards rating on every pair of sunglasses it makes. Wiley X lenses also deliver superior visual acuity in extreme environments while eliminating 100-percent of harmful UVA/UVB rays. This performance makes Wiley X a leading choice of NASCAR drivers, professional fishermen and other action sports athletes— and an ideal selection for a range of activities including flying, driving and playing in the great outdoors.
“Aviation enthusiasts and racing fans are similar in many ways, which is why Airventure will be a great venue to tell our story and meet with people,” said Wiley X Eyewear President of Sales and Co-Owner Myles Freeman, Jr. “Both audiences love high-speed thrills and appreciate the important role equipment plays in performance and safety. And they understand the importance of clear vision when you’re pushing the envelope in a plane or on the ground. We’re excited about taking our message to this new event and new audience,” added Freeman.
To learn more about Wiley X’s full line of performance protective eyewear for work
and play — visit Wiley X Eyewear at 7800 Patterson Pass Road, Livermore, CA 94550 •
Telephone: (800) 776-7842 • Or visit online at www.wileyx.com.
