San Diego, Calif. — Shooting Industry magazine kicks off fall with its September issue, which contains a comprehensive review of the Shooting Industry Academy of Excellence awards, plus much more.

The 20th annual Shooting Industry Academy of Excellence awards reception, held July 22 in Bowling Green, Ky., was an evening filled with pageantry, patriotism and tributes. The ceremony honored the year’s top products, manufacturer, distributor and distinguished leader, along with the Academy’s founder.

“When the people who produce, compete and serve in the same market say to their peers, ‘You did the best job this year,’ it has a tremendous effect on morale and future projects,” said Randy Molde, Academy director.

See all the 2011 Academy of Excellence winners in the September issue. Videos from the event are available to readers online at http://www.shootingindustry.com, as well as through the digital version of the issue.

Dealers also learn how to “Seal the Deal on High-Tech Sales” in the September issue.  are demanding more performance from the products they buy, and manufacturers are responding with a wide range of products — but what is the best way dealers can sell these items and enhance customers’ outdoor experience?

Hunting is on the upswing, and now is the time for dealers to capitalize on this increased interest. “In the Hunt” delivers tips to dealers on making the sale and catering to hunters, and discusses top sellers in the hunting marketplace, and promotions available to help drive hunting sales.

Slick designs and innovative technology are powering the knife market. “Sizzling Knife Sales” keeps dealers in the loop on which design trends are taking center stage, and what blades are ideal for their clientele.

The September issue also includes a feature that is growing every month. “Driving Sales: Ongoing Programs, Rebates & Promotions” is a comprehensive list of manufacturers’ ongoing promotions and rebates, plus dealer incentives. This useful tool is also updated weekly on the Shooting Industry website, http://www.shootingindustry.com. The website version includes a bonus feature — manufacturers’ web addresses are linked to their promotion and rebate pages. Readers of Shooting Industry’s digital edition also have instant access to manufacturers’ individual rebate pages through embedded hot links, making it easy to receive additional information and download rebate forms.

Shooting Industry’s all-digital edition is reaching more readers than ever. The interactive digital edition features flip-page technology to create a real-time, page-turning, online magazine viewing experience. The digital edition includes a number of bonus features, including expanded content, hotlinks, links to videos and search options. To sign up for a free subscription, visit http://www.shootingindustry.com and click “FREE: Sign Up For Digital Subscription.”

For more information and to read the September issue, visit http://www.shootingindustry.com.

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