Piggyback Rider Nabs Award at Summer Outdoor Retailer

   09.20.11

The Piggyback Rider®, the revolutionary new child carrier, is basking in the glow of last month’s Outdoor Retailer Summer Markettrade show where it captured the “Best New Product” award.

Weighing less than 3 pounds, and about the size of a rolled towel, the Piggyback Rider® is designed to carry a toddler comfortably. The Piggyback Rider®’s one-of-a-kind design is centered around a shoulder-mounted foot bar that provides a secure platform for a child to safely stand on.

At Outdoor Retailer, held in Salt Lake City from Aug. 2-5, the Piggyback Rider® captured winning votes from retailers who had the task of scoping out a host of new product offerings from companies large and small.

“We’re extremely please to garner such positive attention from retailers,” said Wayne Lifshitz, co-inventor and president of Piggyback Rider®. “With the amount of smart, new products coming into the outdoor space from some of the most respected brands in the industry, being in this conversation is quite an honor for us.”

The Outdoor Retailer award is one of two awards the innovative product has won in recent weeks. The Piggyback Rider® was also recently awarded a Gold Mom’s Choice Award in the “Gear & Accessories” category.

“We’ve come up with a product that allows families to spend more quality time outdoors, taking part in healthy activities,” said Lifshitz. “These awards certainly further cement our belief that the Piggyback Rider® is the next generation of child carriers and our ‘Community of Riders’ is continuing to grow.

ABOUT THE PIGGYBACK RIDER®:   
The Piggyback Rider® is a mutually enjoyable, effortless way to carry a child (2½+ years) on your back.   It functions like a backpack, utilizing a shoulder-mounted foot-bar to distribute the child’s weight at your core, enabling a more natural and upright walking posture. The child stands firmly on the wide foot-bar, holding integrated grab handles and secured by safety tethers.

The Piggyback Rider® (MSRP $79.99) has unlimited year-round use, while hiking, touring, shopping, walking, watching, exploring, wandering, bonding at amusement parks, carnival, sporting events, malls, markets and everywhere else you may go.  The simplicity and ease of carrying a child with the Piggyback Rider® revolutionizes child carriers and bonds parents and children in active transport.

For more information on the Piggyback Rider®, please visit www.thepiggybackrider.com.

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