New Berlin, WI – Oct. 5, 2011 – Sportsman Channel, the leader in outdoor TV for the American Sportsman, announced today that it will be available to DISH Network customers as a free preview starting now, Oct. 4 – Nov. 3, 2011. The preview will be available on DISH Network’s channel 395. Customers should visit dish.com/preview for more information.

The free preview will provide DISH Network subscribers access to Sportsman Channel’s programming including more than 50 shows premiering the week of Oct. 3. Branded as The Rise of the American Sportsman, this is the season for the American Sportsman to get out and enjoy their pursuits.  Sportsman Channel has the most authoritative personalities with new seasons of Personal Defense TV, Arrow Affliction and Fly Fishing the World with new host Conway Bowman.

Also premiering during Rise of the American Sportsman is conservation leader Beau Turner, son of media legend Ted Turner, in his TV debut with Beau Knows Outdoors on Oct. 6. This new series is dedicated to Beau’s lifelong mission of conservation and youth recruitment.

“By providing access to Sportsman Channel right during the peak of hunting season, DISH Network is showing a real appreciation for American Sportsmen,” said Gavin Harvey, CEO of Sportsman Channel. “As the only network 100 percent dedicated to hunting, shooting and fishing, we appreciate DISH Network’s partnership, and we are confident that their customers appreciate it too.”

DISH Network provides the Sportsman Channel as part of its America’s Top 250 and Outdoor Sports programming packages.

“As sportsmen across America gear up for the fall outdoor season, DISH Network is offering a free preview of the Sportsman Channel,” said Dave Shull, senior vice president of Programming at DISH Network.  “Subscribers can catch the best in hunting, fishing, conservation and outdoor news as they prepare for their trips into the great outdoors.”

About DISH Network:

DISH Network Corporation (NASDAQ: DISH), through its subsidiary DISH Network L.L.C., provides approximately 14.056 million satellite TV customers, as of June 30, 2011, with the highest quality programming and technology with the most choices at the best value, including HD Free for Life. Subscribers enjoy the largest high definition line-up with more than 200 national HD channels, the most international channels, and award-winning HD and DVR technology. DISH Network’s subsidiary, Blockbuster L.L.C., delivers family entertainment to millions of customers around the world. DISH Network Corporation is a Fortune 200 company. Visit www.dish.com.

About Sportsman Channel:

Launched in 2003, Sportsman Channel is the only television and digital media company fully devoted to the more than 82 million sportsmen in the United States, delivering entertaining and educational programming focused exclusively on hunting, shooting and fishing activities.  Sportsman Channel is now available in HD, check with your local cable or satellite provider. Acquired by InterMedia Outdoors Holdings in 2006, Sportsman Channel reaches 27 million U.S. television households and is a part of the nation’s largest multimedia company targeted exclusively to serving the information and entertainment needs of outdoors enthusiasts. Visit www.thesportsmanchannel.com, follow on Twitter, @SPORTSMANchnl (www.twitter.com/SPORTSMANchnl), become a Fan on Facebook, www.facebook.com/sportsmanchannel and download Sportsman App at www.itunes.com/appstore.

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