January, 2011RIVERTON, WYOMING, Brunton Hunting, a premiere leader in optics, portable power, navigation, instruments, lighting and gear introduces their new Eterna Rifle Scopes.

These are among the finest hunting scopes on earth.  Brunton’s superlative performance comes from using the best components available and by focusing on the optical system as a whole to minimize the number of glass coatings needed to increase light transmission and optical clarity.  The Eterna Rifle Scopes are more than advanced technology; it is Brunton’s commitment to backing you all the way, from unmatched performance to lifelong support.  Any hunt can become a once-in-a-lifetime experience, which is the key reason to own the best you can get. The Eterna Rifle Scopes are fully multi-coated providing the best in clarity, contrast, true color and light transmission.  They are equipped with a fast focus eyepiece affording the hunter faster and more precise target acquisition.  The steadfast shock, water and fog resistance keep that view sharp and pristine.  The Eterna Rifle Scope is available in three models, the BDC Reticle, the Duplex Reticle or the Mil-dot Reticle.

The Eterna BDC Reticle lets you zero the point if impact at one distance by using Bullet Drop Compensating glass-etched reticle. It uses a series of aiming points to allow for trajectory and improve accuracy at longer ranges. Having fully coated optics provides a crisp image at any distance. It is available in 4.5-14×50, 3-9×40 and 6.5-20×50. For greater ease and accuracy, Brunton provides an ballistics calculator online:  (We should reference the websites BDC calculator and supply the link) Need to make that live….  http://www.bruntonhunting.com/ballistics-calculator.php

 Eterna BDC Reticle Features

  • Fast Focus Eyepiece
  • Fully Multi-Coated
  • Waterproof
  • Nitrogen Filled/Fogproof
  • Shock Proof
  • ¼” MOA Adjustment
  • Glass Etched Reticle
  • Bullet Drop Compensating Reticle
  • MSRP:  4.5-14×50 $965
  • MSRP:  3-9×40  $620
  • MSRP:  6.5-20×50  $945

The Eterna Duplex Reticle is the traditional choice but Brunton made it brighter and better with fully coated glass and steadfast reliability.  The heavy glass-etched (remove) crosshairs guide your eye to the aiming point, and the fine crosshairs pinpoint your target.  Available in 1.5-5×20.

Eterna Duplex Reticle Features

  • Fast Focus Eyepiece
  • Fully Multi-Coated
  • Waterproof
  • Nitrogen Filled/Fogproof
  • Shock Proof
  • ¼” MOA Adjustment
  • Glass Etched Reticle This model is not glass etched.
  • MSRP:  1.5-5×20  $425

The Eterna Mil-Dot Reticle is designed for serious hunters who use ranging to calculate and translate the distance and spacing of the reticle to the actual distance to the target.  The Mil-Dot is built with fully coated optics and a glass-etched reticle so that precision pays off.  Available in 6-24×40.

Eterna Mil-Dot Reticle Features

  • Fast Focus Eyepiece
  • Fully Multi-Coated
  • Waterproof
  • Nitrogen Filled/Fogproof
  • Shock Proof
  • 1/8” MOA Adjustment
  • Glass Etched Reticle
  • Standard Mil-Dot Reticle
  • MSRP:  6-24×40  $870

 

 

 

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