Chester, Va., October 10, 2011 – Carl Zeiss Sports Optics is proud to announce the launch of its new and improved website. The site was redesigned to significantly improve the customer experience and now features three distinct entry points on the landing page. One click will quickly take sports optics enthusiasts to their home page of choice – Shooting and Hunting, Birding and Nature Observation, or Outdoor and Leisure. Each outdoor category features the latest product promotions, detailed product information and videos that range from overviews of a particular product line to field demonstrations and step-by-step tutorials.
“Our new website is easier and quicker to navigate and features much more information for our customers,” said Michael A. Jensen, President of Carl Zeiss Sports Optics. “We now offer numerous videos on ZEISS optics and how to use our optics for optimum results. Special product promotions are also posted to keep ZEISS customers informed of the latest deals so no purchasing opportunity is missed during these challenging economic times when every dollar counts. Quite simply, we want customers to have a great experience with Zeiss – online and in the field.”
For more information on the many award-winning ZEISS optics, visit www.zeiss.com/sports.