Anoka, Minn. – October 14, 2011– Federal Premium® Ammunition wants to know: What’s your Premium Moment? Federal Premium will be sharing videos and stories from sportsmen across North America. The clips will be posted exclusively on Federal Premium’s Facebook page. Throughout the fall hunting season, fans are encouraged to share their own stories and define their “Premium Moment”. Fans can “Like” the Federal Premium page on Facebook and enter to win a $1,000 prize package. It’s all part of Federal’s new “Premium Moments” campaign.

What’s Your Premium Moment?

Short video clips were submitted to Federal by devoted television partners and well-known sportsmen. Fans can expect to see celebrities such as Jackie Bushman, the Beasley brothers, Ron Schara, Louisiana’s Duckmen and a host of others. Each hunter vividly describes their “Premium Moment”—what they live for during the hunting season.

Each week a new video will premiere on Federal’s Facebook page. The videos compliment the new advertising campaign—Certain moments are worth a Premium.

“We want to reach our fans at every stage and on all mediums,” said Rick Stoeckel, Ammunition Brand Director. “Today’s hunters and shooters are connecting with us in new and exciting ways. We are here to listen to our customers and learn from what they say.”

Other videos like Premium Moment #22: The “Glow” and wind on wings—why Phil Robertson hunts ducks, can also be seen on Federal Premium’s YouTube channel.

Users can experience the exciting moments themselves, at www.federalpremium.com, http://www.youtube.com/user/federalpremiumammo, or www.facebook.com/federalpremiumammo.

Enter to Win Cool Gear

Starting October 14th, the Premium Moments sweepstakes will be open to U.S. and Canadian fans who “Like” Federal’s Facebook page. New and existing fans are encouraged to enter.  One lucky winner will be awarded a prize package loaded with Federal Premium gear and more, worth over $1,000.

Details, rules, and a complete list of the prize package for the sweepstakes can be found at www.facebook.com/federalpremiumammo. For more information on Federal Premium Ammunition, please visit www.federalpremium.com.

About Federal® Cartridge Company  

Headquartered in Anoka, Minnesota, Federal Cartridge Company has been providing hunters and shooters with high-quality rimfire, centerfire and shotshell ammunition since 1922. It pioneered the Premium category of ammunition and is part of the world’s leading ammunition manufacturer, ATK Security and Sporting. For more information on Federal, visit www.federalpremium.com.

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