Ladson, S.C. Oct. 10, 2011 – Z-Man Fishing Products is excited to announce a new partnership with Capt. C.A. Richardson of Flats Class TV. C.A. will be working closely with Z-Man to help educate fishermen on the advantages of, and applications for, its proprietary, industry-leading, ElaZtech soft plastic fishing lures.

Flats Class TV is an award-winning production that features professional inshore anglers teaching the techniques, strategies, and practical how-to information that puts average and avid weekend anglers on the path to success. Now entering its fifth season, Flats Class is featured on three television networks and reaches more than 60 million households nationwide. Thirteen original episodes of Flats Class air on Sun Sports and Sportsman Channel three times weekly in Q2 and Q3, and the World Fishing Network (WFN) three times weekly all 52 weeks of the year.

C.A. is one of the most respected inshore guides in the United States, with decades of experience as a professional tournament angler and full-time guide. His passion for educating anglers will go a long way in communicating how the unmatched durability, softness, and lifelike action of Z-Mans 10X Tough ElaZtech soft plastics can help anglers put more fish in the boat. In addition to its superior performance, ElaZtech is non-toxic. And, unlike other soft baits, ElaZtech does not contain any PVC, plastisol or phthalates.

Z-Man soft baits are stronger and more durable than all of their competitors. One or two of these remarkable baits can easily get me through a day of hard fishing. That saves me a lot of time! The buoyancy these baits possess gives them a realistic look and attitude that drives game fish crazy. The considerable number of bait shapes and profiles in the Z-Man line-up combined with their wide array of custom colors such as my favorites, (Redbone & Houdini), pay inshore anglers big dividends when the bite is slow or when fishing heavily pressured areas. The leadership at Z-Man is passionate about saltwater fishing and that’s important to me; it?s a coastal thing because of their South Carolina roots and I’m thrilled to be a part of it now, said C.A.

Z-Mans ElaZtech baits will be C.A.s official soft plastics for the 2012 season of Flats Class. Two episodes will be dedicated to fishing ElaZtech products, and all episodes will feature ElaZtech in relevant fishing scenarios. C.A. will provide specific tips and techniques for fishing this groundbreaking material throughout the season. Additionally, C.A. will fish Z-Mans ElaZtech baits on his charter trips and promote it via his Flats Class fishing schools.

C.A. is a first-rate guide, a wonderful teacher, and a great example for all fisherman when it comes to his stewardship of our sport and our environment, said Z-Man president, Jonathan Zucker. He is always promoting safety, conservation, and ethics, which align very well with the Z-Man brand philosophy.

“We’re passionate about inshore fishing with artificials here at Z-Man, and have some of the best field testing waters on the planet right here in our backyard. We make some of toughest and most realistic inshore baits using our proprietary ElaZtech soft plastic technology, and are eager to show anglers throughout the Southeast and nationwide just why they’re so effective. With his hands-on, educational approach and engaging personality, C.A. is an excellent fit with the Z-Man team. We’re thrilled about this partnership,” added Daniel Nussbaum, general manager and executive vice president of Z-Man Fishing Products.

C.A. will also join the Z-Man saltwater pro staff and provide input on new bait designs. Additionally, he will represent Z-Man at select fishing events and be featured in Z-Mans saltwater marketing efforts.

For more information, visit Z-Man at,,!/Zmanfishing, and

Learn more about Capt. C.A. and Flats Class TV at and

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