Minneapolis, MN – November 15, 2011 – Brush up your right hook because the most exciting virtual angling extravaganza ever, Rapala® for Kinect™ for Xbox 360®, is available now from Activision Publishing, Inc., a wholly subsidiary of Activision Blizzard, Inc., (Nasdaq: ATVI) and Rapala, the world’s leading fishing brand. Utilizing the motion controls of Kinect for Xbox 360, players can set the hook, cast off and reel in a trophy fish as though it were the real thing!
Featuring an arcade style fishing experience, Rapala for Kinect is controlled solely by the player’s physical gestures; with intuitive, easy to learn Kinect for Xbox 360-optimized movements. A 45-second cast-to-catch time frame ensures angling with an emphasis on fun. Players will also partake in boat races that give bonuses to the next round of fishing as they speed along to the many different fishing hotspots. With plenty of gnarly jumps, extreme bumping and rapid speed boosts, these chariots of the sea are sure to bring out the fun! Things are always better with a friend and Rapala for Kinect is no exception. Up to four players can come together and play through the fishing mode or boat races.
The arcade gameplay and cel-shaded graphics blend to create a distinct fishing game for the Kinect. Rapala for Kinect comes with plenty of comical hi-jinks such as user-generated content that captures an image of your face and pastes it onto one of the game’s boss fish. Hilarity will continue to ensue when players discover that all of the Rapala brand lures communicate with hilariously entertaining fish-speak. Finally, for the socially connected gamers of the world, complete Facebook integration allows them to share their proudest catches on the web.
Rapala for Kinect is now available on Kinect for Xbox 360 at $39.99 MSRP. This game is rated E for Everyone by the ESRB. For more information, visit www.Activision.com.
Rapala is a leading fishing tackle company and the global market leader in the fishing lures, treble hooks and fishing related knives and tools. The Group also has a strong global position in other fishing categories. The Group has its own distribution companies in all the main markets and the largest distribution network in the industry. The main manufacturing facilities are located in Finland, France, Estonia, Russia and China. The Group brand portfolio includes the leading brands in the industry, Rapala, and other global brands like VMC, Storm, Blue Fox, Luhr Jensen, Williamson, Terminator, Trigger X, Sufix and Marttiini. The Group employs more than 4,000 people in 30 countries.
About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.
Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, Russia, Japan, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.