Sidney, Neb. – Cabela’s is celebrating the Black Friday shopping experience by presenting gifts to the first 800 customers in line at each of its U.S. retail stores Friday, November 25, 2011, starting at 5 a.m.

Early Black Friday shoppers at each Cabela’s store will have the chance to win a Browning A-bolt 300 WSM rifle with a Cabela’s 50th Anniversary gun case, a Cabela’s camouflage hooded sweatshirt or a Cabela’s gift card valued up to $100.

The first 800 Cabela’s customers, ages 18 and older, in line at 5 a.m., will be given an envelope containing information about the prize they won. All prizes will be distributed randomly. Winners will be able to pick up their prizes at the store immediately after store opening. Gun winners will be required to undergo a standard federal background check through the National Instant Criminal Background Check System.

All Cabela’s stores will open on Black Friday, the Friday after Thanksgiving, at 5 a.m., and remain open until 10 p.m. Store hours might vary. For store locations, holiday hours and giveaway details visit www.cabelas.com. Extended hours will continue throughout the weekend.

About Cabela’s Incorporated

Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world’s largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company’s founding in 1961, Cabela’s  has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter. Through Cabela’s growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela’s also issues the Cabela’s CLUB Visa credit card, which serves as its primary customer loyalty rewards program. Cabela’s stock is traded on the New York Stock Exchange under the symbol “CAB”.

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