Mountain Khakis Wins Third ADDY Award for 2012 Catalog
OutdoorHub 04.11.12
Mountain Khakis, a leading mountain-inspired lifestyle apparel brand, announces it has been recognized with its third ADDY Award from the American Advertising Federation. Mountain Khakis is celebrating the news that their 2012 catalog brought home the Gold ADDY Award this year.
MK’s Creative Director, Jen Taylor, worked with Artizen Studio of Charlotte, NC to develop and design the brand’s 2012 catalog. Artizen entered the piece in the ADDY competition.
The ADDY Award is the advertising industry’s largest and most representative competition. It attracts more than 50,000 entries every year in local ADDY competitions. The mission of the ADDY is to recognize and reward creative excellence in the art of advertising.
“Mountain Khakis has established a reputation of developing high quality ‘coffee table’ catalogs each year,” said Taylor. “It’s important to us that each catalog genuinely reflects our brand values and lifestyle, and creates the opportunity to connect all the more with our loyal customers. Our 2012 catalog is particularly unique in that it features both Spring/Summer and Fall/Winter collections in one book.”
“We’ve been working with MK for years. I’m really proud of my crew for working so passionately on this catalog and maintaining such a high level of design,” said Cary Murphy, owner and Creative Director at Artizen Studio. “Mountain Khakis’ imagery is consistently mind-blowing and it inspires us to do great work. This is the third year in a row we have won an ADDY for the MK catalog, which is pretty special.”
The 2012 catalog was printed on eco-friendly New Leaf Paper using an average of 100% recycled fiber and 64% post-consumer waste, processed chlorine free, designated Ancient Forest Friendly and manufactured with electricity that is offset with Green-e certified renewable energy certificates.
Flip Book versions of the 2012 MK Catalog can be viewed and downloaded here:
- Spring/Summer 2012 http://www.artizencrossmedia.com/clients/mk/MK_spring_summer/
- Fall/Winter 2012 http://www.artizencrossmedia.com/clients/mk/MK_fall_winter/
