Diamondback Bicycles Announces New 2012 Website



The newly redesigned Diamondback Bicycles website is now officially live on the World Wide Web. Diamondback.com aims to expand its reach by offering a pleasant and intuitive user experience though bold, clean graphics, enticing colors and completely redesigned navigational tools.

“Our online visitors will now experience a more vibrant and seamless view of the entire Diamondback line,” says Jon Kennedy, Marketing Manager for Diamondback. “Easy navigation and loads of informative content help to answer every possible question someone could ask. In the same way that our dealers inform and guide the consumer towards an appropriate bike, our new website will offer wide-ranging resources to educate and direct the consumer through the decision making process.”

Diamondback will also be adding a fit calculator in coming weeks to guide consumers towards appropriately sized bikes. “The new design was created specifically for our online audience, targeting both the newer entry level rider and the most dedicated pro,” says Kennedy. “Packed with high-quality videos, news, and stories that will be regularly updated, the site will help showcase Diamondbacks product and educate the customer in an all new way.”

About Diamondback: Born in Camarillo, CA in 1978, Diamondback designs and builds performance bicycles for every rider at every level. From its roots in the BMX world to new innovations in hybrid, road and full suspension technologies, Diamondback continues a legacy of building the finest bikes for today’s most aggressive riders. It takes generations to build a legacy of quality.

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