Lafuma, the French based manufacturer of high quality outdoor equipment, is pleased to announce Colorado-based Hoyt & Company as the new sales agency covering the Rocky Mountain Region.

Patrick Hoyt and Nick Patston form the team that will be servicing retailers in Colorado, Utah, Wyoming, and New Mexico, bringing 27+ years of combined experience in the outdoor industry, along with a reputation for excellent customer service. Hoyt & Company came to Lafuma by recommendation from a local specialty retailer, who sang their praises as attentive and enthusiastic reps, which was a high priority for Lafuma when considering who would be moving forward with the brand in this region.

“We are thrilled to have Patrick Hoyt and Nick Patston on board with Lafuma – they bring years of experience, great energy and solid relationships with their buyers,” said Linda Greene, Lafuma Brand Manager. “With many respectable brands for retailers to choose from, relationships and servicing of accounts will be crucial as we move forward.”

Avid outdoor enthusiasts, Patston and Hoyt have admired Lafuma products for many years, having used Lafuma chairs and sleeping bags in their own outdoor endeavors. Hoyt saw the brand and product line as a perfect addition to their portfolio, which includes Suunto, Optic Nerve Eyewear, and Mountain Shades. Said Hoyt, “We’re excited to partner with Lafuma in the Rocky Mountains. With such an amazing product offering, there are many opportunities to grow Lafuma’s distribution and presence in this key region.”

For more on Lafuma products available within the US, please visit www.shoplafuma.com.

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