FLW announced today an agreement with Rayovac to have their batteries become the official dry cell battery of the world’s largest tournament-fishing organization. The multi-faceted partnership provides Rayovac the opportunity to promote its full range of high-performance batteries to a highly engaged consumer group.

Professional angler Jason Christie, who has two Forrest Wood Cup top-10 finishes during his five-year career with FLW, will represent Rayovac on the water during competition.

“I am excited to be associated with such a trusted and well-respected brand,” Christie said. “Rayovac also includes a whole line of flashlights, head lamps and tracking devices that I use when fishing and hunting. Their new PowerPack allows me to charge my cell phone on the go and stay in touch with my family while I’m on the road to the next tournament.”

Rayovac will leverage Christie and its FLW sponsorship with an integrated marketing program using FLW’s multiple media platforms, including its bass and walleye tournaments and Expos, multiple websites, FLW Bass Fishing and FLW Walleye Fishing magazines and the most widely distributed weekly outdoors-sports television show in the world, “FLW”. “FLW” is broadcast Sundays in high-definition (HD) to more than 559 million houses worldwide on NBC Sports Network.

“We are very excited to welcome Rayovac into the FLW Family,” said Trish Blake, President of FLW Marketing Division. “Many people don’t realize how important batteries are to the sport of fishing, yet they power some of the most crucial products and technologies and are a vital part of an angler’s equipment.”

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