Kawasaki is the ‘Official ATV and Side x Side’ of the Professional Bull Riders
OutdoorHub Reporters 06.18.12
The Professional Bull Riders (PBR) announced that Kawasaki Motors Corp., U.S.A. will be the “Official ATV and Side x Side” of the PBR.
Kawasaki branding and advertisements will be featured during PBR’s television broadcasts on four major networks, along with prominent in-arena and chute signage, as well as PA announcements and JumboTron spots.
Fans will be able to experience more about Kawasaki ATVs and Side x Sides through special promotions at select PBR events.
“Kawasaki is one of the most recognizable names in powersports, and we are proud to welcome them as a partner,” said PBR CEO Jim Haworth. “They have the best ATVs and Side x Sides, durable enough to be part of our dangerous and hard-hitting sport.”
“PBR is home to the toughest athletes anywhere, so Kawasaki’s equally tough four-wheel products are a perfect match.” said Kawasaki Marketing Director Chris Brull. “This relationship recognizes those complimentary attributes and places our brand in the arenas, where riders and fans can get a closer look at the perfect vehicles for their off-road needs.”
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The PBR’s Built Ford Tough Series (BFTS) is televised every week on CBS, CBS Sports Network, NBC, NBC Sports Network, and YouTube. BFTS telecasts are produced for the PBR under a multi-year agreement with David Neal Productions, a Los Angeles-based production company led by 34-time Emmy Award winner and Peabody Award winner David Neal, who serves as executive producer.
