Leupold & Stevens, Inc. Hires Rob Morrison as Vice President of Marketing
OutdoorHub 06.25.12
Leupold & Stevens, Inc. announces the hiring of Rob Morrison as vice president of marketing.
For the last four years, Morrison served as the director of marketing & strategic planning for Benchmade Knife Company. While at Benchmade, Morrison was a member of the senior management team responsible for facilitating the company’s strategic growth plan, including product line expansion, market expansion, co-brand and licensing activity, and acquisition strategies. He also oversaw all marketing, advertising and brand management activity for all brands in Benchmade’s portfolio (Benchmade, Lone Wolf Knives, Harley-Davidson Knives, Heckler & Koch Knives and Bone Collector Knives).
Prior to his tenure at Benchmade, Morrison was a partner and director of strategic planning at Leopold Ketel & Partners, a leading marketing firm in the Pacific Northwest. Before joining Leopold Ketel, Morrison served as vice president at the Chicago advertising agency Leo Burnett USA. Over an 8-year-span at Leo Burnett, he worked on a variety of global accounts including Nintendo, Johnnie Walker scotch, Miller Lite beer and Walt Disney theme parks.
The vice president of marketing is a new position at Leupold & Stevens, Inc. and was created to lead global branding, advertising, trade marketing and product development efforts for all Leupold and Redfield products.
According to Calvin Johnston, president and CEO of Leupold & Stevens, Inc., “Rob is going to be a strong leader for the Leupold & Stevens marketing team. He brings an insightful strategic perspective and deep knowledge of the drivers of growth that are essential to our long-term growth. We are excited to have him join the executive team.”
Regarding his new role, Morrison commented, “Both Leupold and Redfield are iconic brands in the outdoor industry. It’s an honor to be chosen to lead the marketing efforts for all the brands in the portfolio and drive growth for such a strong, Oregon-based company. ”
Morrison earned a Bachelor of Arts degree in economics from Harvard University. He currently lives in Portland, Ore., with his wife and two young sons.
