F3T Network: “THE Fly Fishing Information Engine that connects fly fishermen, independent fly shops, and product manufacturers online.”

THE Mission: Deliver a meaningful user experience, support the enthusiasm of the younger attendees of the film tour, extend the product sponsor’s message, and assist the fly shops that participate in the film tour, in driving traffic to their shops.  We’re talking a web based/face book page conduit dedicated to bringing together 100’s of fly shops, product manufacturer and 10’s of thousands of dedicated fishermen for the singular purpose of providing real-time information on their passion-fly fishing.

The Why: Local fly shops that serve their local market(s) face a conundrum: they are local centric-dedicated to serving their community yet faces competitive/pricing pressure from big box sporting stores and cookie cutter chains.

The HowF3T Network’s ReelDeal/Sweepstakes Drawings. Designed to drive traffic to Network Shops-and do so with a focus on Film and F3T Network sponsor’s product.

ReelDeal coupons will support and incentivize  member shops/ sponsor’s product promos.   Further F3T Network will provide customers who purchase product from our member shop(s) a ReelDeal companion coupon that provides discounts on trips, clothing, specialty foods, dinners, etc.

Becoming a participant is simple and free; Go to www.flyfilmtour.com/deals  click on the Network Icon or go to Facebook Page/The F3T -click thumbs up.  REGISTER and get entered into one of F3T Network’s sweepstakes drawing!

F3T Network:  Supports Trout Unlimited: Supports charity events such as Casting   4 A Cure and the Autism Foundation.   Be sure to check F3T Network’s  ‘Luv your Guide” Corner-coming summer 2012

  • Coming this summer; Stonefly Blog AND F3T Web TV ( unique video/content)
  • Coming in the fall of 2012 FlashDeal.



Fly fishing consumers want to be educated and given live relevant information.  The F3T will be engaging their consumer base with relevant content that will be the content provider for all the other webpages.  The goal is to have one place in which the consumers can be educated, entertained and driven to specific F3T web assets.


The F3T has long been considered the Best Fly Fishing entertainment in the industry.  It is now poised to bring it Unique content to the web in its own F3T Theater page.  It will be mix of old content from years past as well as original programing that will be released at certain times and promoted through all the F3T assets and consumers.

Stonefly Digital

Web page designed to show F3T’s Custom publication Stonefly Magazine.  Will have 2-3 teaser articles that will be linked to the blog where featured articles can be accessed.

Fly Fishing Film Tour

This is the main information driver for the tour and will have all the relevant information for consumers looking to see the film tour.

  1. Film Tour Content:  Trailers, Film Makers, Bios, Etc.
  2. Schedule and Show information
  3. Ticket Purchase
  4. Sponsors – Ads and Descriptions
  5. Any Show information

Images courtesy of May Fly Media

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