The National Shooting Sports Foundation, the trade association for the firearms, ammunition, hunting and shooting sports industry, has introduced The Range Report, “NSSF’s Magazine for Shooting Facilities,” as an exclusively digital publication with the release of its Summer ’12 edition. The magazine appears on a new website, www.rangereport.org. In addition to the current digital magazine, the website also provides a variety of other features, including past issues in digital format, frequently refreshed range news, instant access to specific features and departments, direct email to the magazine’s editor, a link to information on advertising in The Range Report and advertising sponsorship opportunities on the website.
“The Range Report has a great history as ‘the’ trade magazine for the shooting range industry, and this next step in its evolution is appropriate as the magazine makes itself more available to more people who thirst for the information the magazine and the website can present,” said Bill Dunn, NSSF managing director, marketing communications.
Reaction from the shooting range community to the magazine and the website has been swift and positive.
“A professional and attractive piece of work. This is such a valued read for range operators and future range operators. Nicely done!” commented Robin Ball, president of Sharp Shooting Indoor Range and Gun Shop in Spokane, Wash.
“Looks awesome! Great tool for the industry,” wrote Barry Laws, CEO of Openrange, in Crestwood, Ky.
The Range Report is a quarterly magazine with the mission of helping shooting facilities both operate more economically, environmentally and legally sound and provide their members and customers with the best experience possible. It is published quarterly, in January, April, July and October. Plans are in place to issue monthly newsletters to promote and supplement the magazine. People wishing to subscribe, and thus receive notice and a link to each new issue, may click on “Subscribe” at the top of the new website’s home page. Prospective advertisers can click on a similarly placed tab.
Image courtesy of the NSSF