Carl Zeiss Sports Optics proudly announces the appointment of Joel Harris as Marketing and Public Relations Manager – Hunting Channel.

Joel comes to Zeiss with 20 years of outdoor industry brand management and public relations experience. Prior to joining Zeiss, Harris was Brand Manager at G5 Outdoors. In this role, he was responsible for all aspects of marketing, public relations and brand management. Prior to G5, Harris led public relations and communications with Carbon Express and Kahles Optics. Harris is an accomplished outdoorsman with a lifetime of hunting and shooting experience. Joel will report to Michael Kurze, Director of Marketing.

“As part of our growth strategy, we hired Joel to be able to provide our partners a level of support that is second to none in this industry”, said Michael Jensen, President of Carl Zeiss Sports Optics, LLC. “Joel’s extensive network and industry expertise, combined with his premium optics product knowledge, makes him an extremely valuable asset to our team at Carl Zeiss as we rapidly bring new innovative products to market”.

“I have always had a deep passion for premium optics,” said Harris. “ZEISS is the leading brand in sports optics that provides cutting edge products and technology for all outdoorsmen. When I am in the field, I always rely on my ZEISS products. I am truly thrilled to work with a very talented team that will elevate the ZEISS brand to the highest possible level.”

Image courtesy Carl Zeiss Sports Optics

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