Humminbird is pleased to announce it has signed a deal with to be the exclusive fishing electronics manufacturer partnering with the progressive social media company.

In this capacity, legions of Fishhound members—including nearly 400,000 Facebook friends—will have access to the most current product information and the opportunity to build points to test Humminbird products.

Fishhound’s Product Showcase allows companies to leverage the promotional power of the Web and the “viral” qualities of social media to instantly reach a massive audience of hardcore fishing enthusiasts. Fishhound’s Product Showcase and Field Testing Program already grant members access to choose, test and review products from other reputable brands like Rapala, Lindy, Strike King, Snag Proof, Gary Yamamoto and many others.

Through Fishhound’s points-based Field Testing program, members will now be able to earn the opportunity to test Humminbird’s latest electronics. That, according to Fishhound’s VP of Operations Rich Patri is huge.

“Humminbird is speeding into the 21st Century of fishing. From their portable units all the way up to the biggest thing in fishing electronics, 360 Imaging, we’re excited to offer our members the latest and greatest in fishing electronics info and Field Testing opportunities,” says Patri.

Fishhound’s Product Showcase is incredibly effective tool. “We get the more than 250,000 fishing fanatics at and our nearly 400,000 Facebook fans truly excited about our partners’ products, said Patri. “Then, we let our members do the talking. These unbiased opinions from fellow anglers are much more believable and compelling than self-promoting ads.”

“We see this as a great opportunity to reach enthusiastic and engaged anglers,” says Humminbird Brand Manager Jeff Kolodzinski. “As the world’s largest online fishing community, it was a no-brainer for us. What better way to reach real end-users, build real-world product feedback and continue to address the needs and wants of anglers across the country.”

To learn more about’s Product Showcase and Field Testing Program, or to become a member, visit:

Image courtesy Traditions Media/Humminbird

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