Megabass of America Makes Major US Strides: New Subsidiary of Megabass Japan Will Enhance US Distribution
OutdoorHub 01.28.13
Megabass, Japan’s foremost innovator of premium fishing tackle, hereby announces the company’s substantial efforts to increase the visibility and availability of its unparalleled products in the U.S. market. The independent distributor previously known as Megabass USA will merge with its Japanese partner and a new subsidiary known as Megabass of America, Inc., will emerge. Megabass founder and CEO Yuki Ito will be the subsidiary’s CEO and current Megabass USA leader Yuskei Murayama will be his Vice President.
“Megabass is driven by a passion to create products that excel not only as tools, but asworks of art that have the capacity to inspire anglers both on and off the water,” said Ito. “Extending our presence to the U.S. will allow us to share this passion with the U.S. angling community, and engage in a direct designdialogue that will fuel product development for the United States.”
Megabass of America will put in motion a well-honed game plan to make its product lineup more readily available to U.S. anglers, while also tailoring the lures and rods to the specific demands of American waters. This strategy will include increased marketing efforts and product development focused on the U.S. market. The reordering of the company will also effectively create a direct distribution point from California, resulting in cost savings which will be shared with retail stores and anglers alike in the form of new MSRP’s and sales policies. This will allow all serious tackle stores and anglers to effectively incorporate Megabass gear into their fishing arsenals.
“I am incredibly excited to join forces with Megabass and have the opportunity to work directly with a company I truly believe in,” said Murayama. “As a part of Megabass, we have an unrivaled platform from which to better serve the needs of the U.S. market, and I am confidentthat anglers and retail stores alike will see an immediate and long-lastingbenefit.”
Megabass lures, rods, reels, line and other gear have always been the industry gold standard. While the new corporate structure will increase operational efficiencies, Megabass’s production process is unfaltering in its dedication to innovation, quality, and attention to detail embodied by the company’s rich tradition of handicraft.
Please stay tuned for upcoming releases from Megabass of America.
