Store owners, managers and buyers from over 100 outdoor retail businesses representing over 400 retail doors voted on the most
innovative and engaging marketing campaigns in this year’s Outdoor Industry Awards presented by Outdoor USA Magazine.

“There are several awards in the outdoor industry, but none of them provide a simple mechanism for retailers to judge the most useful marketing programs that contribute to their own success,” says Raimondo Forlin, Publisher of Outdoor USA Magazine. “We believe that the outdoor specialty channel is an invaluable asset to the industry as a whole, and in developing the Outdoor Industry Awards, we established a way for the retailers’ voice to be heard.”

The official 2012 Outdoor Industry Awards winners were recognized at the Outdoor Retailer Winter Market trade show in Salt Lake City, Utah this past January.

The winners of the 2012 Outdoor Industry Awards are:

  • Best Print Advertising Campaign
    • The North Face / Summit Series Campaign
    • Agency: Factory Design Labs
  • Best Digital Campaign
    • Smartwool / Fanalog
    • Agency: Backbone Media
  • Best Point of Purchase (POP) Material
    • Keen / Recess is Back
    • Agency: North
  • Best Retail Co-marketing Program
    • Camelbak / Whole Earth Provisions Hydration Promotion for Austin City Limits
    • Agency: In-house
  • Best Cause Project
    • The North Face / Explore Your Parks Campaign
    • Agency: Good Solutions Group

To view the full list of nominees, visit

Specialty retailers interested in becoming a member of the 2013 voting assembly can contact Outdoor USA Magazine at

The submission period for the 2013 Outdoor Industry Awards will begin August 15, 2013.

Image courtesy Outdoor USA Magazine

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