Bushnell Outdoor Products, an industry leader in sports optics and outdoor accessories for 65 years, has announced its 2012 contribution to Folds of Honor Foundation will total $145,000. Since establishing a partnership in 2010, the optics leader has contributed more than $450,000 to Folds of Honor, supporting the spouses and children of disabled or fallen soldiers.

Founded by Major Dan Rooney in 2007, Folds of Honor provides educational scholarships to the spouses and children of service members disabled or killed during U.S. military service. Major Rooney, a former F-16 pilot who served three tours in Iraq, founded Folds of Honor to ensure that families of fallen servicemen and women are never left behind on the field of battle.

In addition to the contribution, Bushnell has partnered with country music star Craig Morgan on a donation download program benefitting the Folds of Honor. A 10-year veteran of the U.S. Army, Morgan wrote and dedicated a song titled“What Matters Most” to the heroes Folds of Honor supports.

The track, a tribute to the millions of service men and women who defend America’s freedom, parallels the stories of so many who have lost loved ones on the field of battle. For each download of “What Matters Most,” Bushnell will donate $1 (up to $10,000) to Folds of Honor.

“Bushnell continues to be an incredible partner that is willing to put its money and marketing support behind ensuring that no family gets left behind when it comes to education,” said Major Dan Rooney, Folds of Honor president and founder. “Thanks to the generosity from partners like Bushnell, we have now awarded more than 3,800 scholarships to deserving families,” added Rooney.

For more information about the Bushnell and Folds of Honor partnership, visit www.bushnell.com/global/company/folds-of-honor. To learn more about Folds of Honor and to join the mission, visit www.foldsofhonor.org.

Image courtesy Bushnell

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