Yamaha Unveils the New Brand Slogan “Revs your Heart”
Yamaha 02.18.13
Yamaha Motor Co., Ltd. will adopt a new brand slogan “Revs your Heart” to coincide with the start of the new medium-term management plan. The slogan will be used worldwide from March 2013 to communicate the shared ideals of the global Yamaha Motor group both internally and externally.
Our new brand statement “Empowered by a passion for innovation, we create exceptional value and experiences that enrich the lives of our customers.” defines the commitment behind this new slogan.
With this new brand slogan and brand statement as a guide, the entire Yamaha Motor group will work together to make advancements in craftsmanship and marketing that are uniquely Yamaha, and provide Kando* that exceeds the expectations of our customers across the globe.
The pursuit...
A checkered flag. A scenic panorama unfolding around the bend. A trophy catch. A pulse-quickening stretch of road or trail. Heads turning as you pass by. Even coming home at the end of a hard day's work.
Whatever your pursuit, Yamaha is there, too, pursuing our goals. We want to satisfy our customers and exceed their expectations with products and services of superior quality, unmatched performance, and extraordinary value.
With an ever-expanding line that includes motorcycles, outboard motors, ATVs, personal watercraft, snowmobiles, boats, outdoor power equipment, race kart engines, accessories, apparel, and much more, we at Yamaha Motor Corporation, U.S.A., strive to contribute to the quality of life. Your life.
Life can have many exciting, memorable experiences. Creating opportunities for them is what Yamaha is all about.
