Both founded in the heart of Durango, CO, voted Outside Magazine’s best town, Verde’s Durango-based team will work with Tailwind on a local and national campaign to promote brand awareness ranging from print to social influencers. Expanding on relations with run, bike, SUP, climb and snow sports media, Verde will promote Tailwind as a stand out product in nutrition.
“This is a great time in the growth of Tailwind to bring Verde on board,” says Jenny Vierling, co-founder of Tailwind Nutrition. “Verde’s passion for the outdoors and fitness is perfectly in sync with our company. I’m excited to partner with them to help us spread the word about Tailwind Nutrition among endurance athletes, and to help us reach our communication goals through a variety of marketing channels.”
Tailwind was created by endurance athletes, Jenny and Jeff Vierling, after trying everything on the market to deal with stomach problems, cramping and the sickly sweet off-taste from ingesting artificial ingredients and chemicals found in other sports drinks. The company offers athletes a simple and complete fuel comprised of electrolytes, calories and hydration that is easily digestible and quickly absorbed during exercise. With mild flavors like Organic Lemon, Organic Berry and Organic Mandarin Orange, Tailwind sustains energy levels without the need for gels, bars or salt pills, and is easy on the gut.
“As an athlete and knowing the importance of having the right fuel for a race, I’m excited to welcome Tailwind Nutrition to the Verde roster,” says Verde Founder and CEO, Kristin Carpenter-Ogden. “Verde is proud to provide communication services to Tailwind using our experience and expertise in the outdoor and fitness industries.”
Logo courtesy Verde PR & Consulting