DownTek Extends Leading Market Share for Hydrophobic Down; Eddie Bauer, GoLite and Kathmandu Become Newest Brand Partners
OutdoorHub 02.24.13
Down Decor, creator of DownTek — the revolutionary hydrophobic and quick-drying down technology — today announced three new key partnerships with Eddie Bauer, GoLite and Kathmandu, further solidifying its position as the leading international supplier of water-resistant down in the global outdoor industry.
“Eddie Bauer is excited to partner with DownTek for our premium StormRepel Down line of First Ascent sleeping bags,” said Mark Correll, Eddie Bauer’s Divisional Product Line Manager. “We took our time to carefully test and evaluate multiple hydrophobic down applications. The DownTek technology far and away was the best in hydrophobic capabilities and longevity proven through independent labs as well as surviving our ‘Guide Built’ process.”
The latest additions to DownTek’s partner roster fill an assembly of established brand partners that includes LLBean, Mountain Hardwear, Salomon, Big Agnes, EMS, Salewa, Brooks-Range, NEMO, Sea to Summit, Mountain Designs, Millet, Fly Low, Jottnar, Peak Performance, Helsport, Halti, Reecho, Camofire and Obermeyer.
“It’s pinnacle to our brand that we continue to improve the performance of our products while keeping them lightweight,” said GoLite’s Product Line Manager Melanie Love. “With DownTek, we are able to offer responsibly sourced, very high quality down that now retains its’ insulative properties when wet. You no longer have to sacrifice down’s superior warmth to weight ratio in variable conditions.”
“The growing number of partnerships we have is proof that DownTek is the most tested and trusted down in the outdoor industry,” said Down Decor President, Daniel Guigui. “The protection, performance and profitability that DownTek provides is absolutely unrivaled.”
