Leading marine retailer Bass Pro Shops/Tracker Boat Centers has signed on as a Retail Member of the Marine Retailers Association of the Americas.

“We are proud to have earned the support of Bass Pro Shops and Tracker Boat Centers,” says Matt Gruhn, President of MRAA. “With their reputation for marine retail excellence, particularly in sales, marketing and customer service, they have a lot to contribute to the association as we move forward. Together, we can further MRAA’s mission to be the voice of and leading resource for all marine retailers.”

Bass Pro Shops has been recognized by J.D. Powers & Associates for customer service excellence and has received awards for innovation, store design, conservation and outdoor education efforts. Since being founded by Johnny Morris in the 1970s, Bass Pro Shops has established retail stores and boat dealerships in 32 states and 2 Canadian provinces. Its network of Five Star Certified Tracker Boating Centers is one of the nation’s leading boat retailers and its boat manufacturing division, Tracker Marine Group, is among the nation’s leading boat builders.

“We became an MRAA Retail Member because we are aligned with the vision of customer service excellence in pursuit of renewed growth,” says Wayne Stokes, Director of Boat Operations for Bass Pro Shops and Tracker Boat Centers. “Collaborative efforts among members and other MRAA partners will help build a stronger industry.”

Logo courtesy Marine Retailers Association of America

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