World Fishing Network Enlists Rentrak to Provide TV Ratings and Audience Measurement
OutdoorHub 03.18.13
WFN: World Fishing Network, the leading entertainment destination and digital resource for anglers throughout North America, has engaged Rentrak, the leader in multi-screen media measurement serving advertising, television and movie industries, to provide TV ratings and audience measurement information in the U.S. market.
“WFN is excited to be working with Rentrak, a leader in the TV ratings space,” said Keri Mahe, Vice President of Sales & Sponsorship for World Fishing Network. “The information that Rentrak provides WFN is an excellent resource for us to best serve our sponsors and advertisers. The precise, targeted view that Rentrak gives us delivers clear insight into the TV viewing and purchasing habits of our audience, ensuring our clients know not only how many people are watching but also who is watching.”
Rentrak’s foundation of massive databases of passively-measured TV viewing information merged with consumer purchase behavior information creates a unique system for understanding how purchasers of products truly interact with television programming.
Added WFN’s Director of Programming, Ana Rodrigues: “Rentrak’s TV measurement service allows WFN to schedule our programming more effectively, which ultimately adds even greater value to the network’s advertising partners.”
“Rentrak proudly welcomes WFN to our roster of clients,” said Chris Wilson, President of National Linear Television at Rentrak. “The stability and granularity of Rentrak’s TV currency and our advanced demographics will help WFN show value across its entire schedule.”
Rentrak’s television ratings measurement service provides daily measurement of all TV networks nationally and at a granular level for TV stations in all 210 media markets nationwide. The service incorporates information from over 22 million televisions and is the only fully integrated system of detailed satellite, telco and cable TV viewing data commercially available.
