Crimson Trace, the leading brand of laser sighting systems for personal protection firearms, announces today the hiring of Michael Faw as Media Relations Manager, effective April 3rd, 2013. Faw is a military veteran and former master law enforcement officer who also has over 20 years of writing and PR experience in the shooting and hunting industry. Additionally,  Faw has previously worked with key industry leaders like North American Media Group and the Sports Afield and will now be responsible for delivering Crimson Trace messaging to the print, television and e-media outlets, as well as managing events, such as the upcoming 2013 Midnight 3Gun Invitational.

“After an exhaustive, country wide search to manage the public facing branding, messaging, information and event coverage for the industries #1 and most trusted brand of laser sighting systems, Mike’s experience and industry relationships made him the clear choice”, said Kent Thomas, Director of Marketing for Crimson Trace. “Mike is a rare find that combines key, deep relationships, outstanding writing and interpersonal skills with his passion for the industry – all in ways that match our values of respect, integrity, honesty and ethics. I have no doubt Mike is the right person to carry the Media Relations responsibility that comes with being the leading brand in the category.”

Logo courtesy Crimson Trace

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