FLW, the world’s premier tournament fishing organization, and Fruit of the Loom, one of the largest manufacturers of apparel, have announced an associate sponsorship agreement through the 2013 season. Financial terms of the deal were not disclosed.

Fruit of the Loom was born in 1851 when brothers Benjamin and Robert Knight bought their first mill and started producing cotton cloth and textiles. Today, more than 160 years later, Fruit of the Loom’s main business focus is on branded products for consumers ranging from children to senior citizens. Based in Bowling Green, Ky., their apparel products are known by consumers all over the world and their name is synonymous with quality, value and style.

Fruit of the Loom will receive exposure across all of FLW’s platforms, including its tournaments and Expos, multiple websites and FLW Bass Fishing magazine.

Logo courtesy FLW Outdoors

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