Lethal Scent Elimination Adds Country Star and TV Host Craig Morgan to Its Family of Professional Hunters and Outdoorsmen
OutdoorHub 04.03.13
Lethal Scent Elimination is pleased to announce the addition of country star Craig Morgan, award-winning host of Craig Morgan: All Access Outdoors (Outdoor Channel), to its family of professional hunters and outdoorsmen.
“Although our relationship with Craig is just beginning, his reputation in the outdoor industry and in country music far precedes him,” said Steve Davison, Owner of Clean Control Corporation (parent company of Lethal). “ His loyalty, kindness, genuine personality and overall appeal to millions is a rare find in today’s world. When we look at sponsorships, we look for those who will provide the ‘above and beyond’ factor and more importantly, have the same beliefs as we do, and Craig certainly fits in with our family”
Lethal Scent Elimination is quickly becoming the scent elimination of choice of hunters nationwide. Being the only scent elimination that has an activation system and is guaranteed fresh for 90 days, outdoorsmen have the confidence that Lethal will eliminate all odors when going into the field. Mr. Morgan has seen the effectiveness of Lethal firsthand and was amazed at the results.
“I’m excited to add Lethal as a sponsor for scent elimination,” shared Morgan. Anyone who knows me knows I’m all about quality…in my relationships and product endorsements. Lethal stands up to that test and that’s why I am proud to be a part of the Lethal brand.”
“There is such a huge crossover of country music fans and hunting enthusiasts, partnering with Craig Morgan was simply a no-brainer,” said Justin Neal, President and Key Account Manager of Rendezvous Marketing Group, the marketing communications agency of record for Lethal. “Not only is Craig aligned with many of Lethal’s core partners like Mossy Oak, but he’s just an all-around great guy who gets it, which makes this relationship a natural fit from the start.”
One of country music’s best-loved artists, Craig Morgan has made a name for himself with massive radio airplay of his signature hits: “Bonfire,” “Almost Home,” “Redneck Yacht Club,” “That’s What I Love About Sunday,” “International Harvester” and “This Ole Boy,” the title track to his new album on Black River Entertainment. The project boasted a Top 5 album debut on Billboard’s Top Country Albums chart when it released earlier this year and delivered Morgan’s latest hit, “More Trucks Than Cars.” Craig received one of country music’s highest honors when he was inducted as a member of the Grand Ole Opry in 2008. Prior to becoming a country music and TV sensation, Craig Morgan spent over 10 years of active duty in the Army and an additional nine years in the Army Reserves. He is an avid supporter of America’s military personnel and a recipient of the 2006 USO Merit Award with over ten overseas tours to entertain our troops. In addition to a prolific country music career, he hosts the award-winning show “Craig Morgan: All Access Outdoors” and co-hosts “Field & Stream’s Total Outdoorsman Challenge,” both airing on Outdoor Channel.
